Back to Lords of the Blog
Now that the general election is finally behind us and things are beginning to get back to normal, Lords of the Blog is now back in operation over at lordsoftheblog.net.
We would like to take this opportunity to thank you all for your patience and for joining the conversation here during our time in Purdah.
Freddy Fallon, Hansard Society
Healthy Eating
I thought the following was an interesting example of how members of the Lords can pursue issues which might not grab the headlines but do show real initiative in helping people to change their behaviour. In this case it is about healthy eating.
In order to establish whether or not the Government were assisting women in their efforts to lose weight, immediately prior to the recess for the General Election, Baroness Gibson of Market Rasen asked the Government what steps they had taken to work with women’s magazines to inform women about healthy eating and keeping to a healthy weight.
Magazines which would be of obvious assistance would be those of Slimming World http://www.slimmingworld.com/ and Weightwatchers, http://www.weightwatchers.com/ two of the leading organisations concentrating on a healthy and sensible diet for women.
In her response, Minister of Health, Baroness Thornton said that the Department of Health’s Change4Life Campaign http://www.dh.gov.uk/en/MediaCentre/Currentcampaigns/Change4Life/DH_092080 had begun the previous year, with a focus on families with children aged between 5 and 11 years of age. In February this year, the campaign was extended to cover adults in the 45 to 64 age group. The Change4Life marketing strategy is to use the most effective and relevant communication channels to target audiences. While the marketing strategy for the adult campaign does not include advertisements in women’s magazines, the Government does target them via public relations to gain editorial content and media partnerships.
The Food Standard Agency http://www.food.gov.uk/ has also taken a number of steps to work with women’s magazines, which have been a key media channel in the agency’s healthier eating related advertising campaigns. The FSA has placed both advertisements and advertorials covering a wide range of healthier eating topics, such as salt, saturated fat, labelling, cooking/recipes and teen healthy eating. Women’s magazines are also a key target for the agency’s public relations activity on a wide range of diet and health issues.
Baroness Gibson is the Treasurer of the Parliamentary Food and Health Forum. She intends to pursue these issues with the new Government after the Election.
Westminster gearing up
I was back in Westminster again this week, for the third week running. It’s difficult to stay away! It was even busier than in previous weeks. Apart from maintenance and security staff, there are clerks and administrative staff busy at work preparing for the new Parliament. Apart from the preparations for the State Opening - a major logistical exercise, albeit well practiced – there is the need to get ready for an influx of new Members. We know that about one-fifth of the membership will be new as a result of retirements. Then there will be those who defeat incumbents. Many may have little or no knowledge of the Palace of Westminster and how the House works. As a result, preparations are being made to welcome new Members and provide them with as much help and information as possible. A New Members’ section is being created in Portcullis House.
At the other end of the Palace, we are aware we may see quite an influx of new peers, which will also create problems, not least in finding space for them. At Question Time, the chamber can become crowded and there is pressure on office space. Finding desk space is likely to prove difficult, certainly in the short term until the redevelopment of 2 Millbank is complete. New peers may find the Palace is grand but not the working conditions.
